Director & Therapist
Joanne Keefe
An experienced beauty therapist whose career has grown from a home-based beauty business into JoJo's Beauty Within and its professional training academy.
Founded by Joanne Keefe and Amanda Sutton, JoJo's Beauty Within has grown from a shared passion for beauty into a professional salon and training academy in the heart of Bridgend.
Founded by highly skilled beauty therapist Joanne and beauty professional Amanda, our story is one of passion, ambition and the determination of two hardworking mothers.
United by fate, Joanne and Amanda transformed JoJo's Beauty Within from a shared dream into a beautifully designed reality. From the early days of Joanne's home-based setup, the business evolved into the beautiful modern salon opened in the heart of Bridgend town centre in 2020.
Our mission from the very beginning has been simple: to provide high-quality beauty treatments while creating a haven of calm where clients can relax, indulge and take time for themselves.
Today that journey continues with JoJo and A's Beauty Within Training Academy, allowing Joanne and Amanda to share their professional knowledge with the next generation of beauty professionals.
Experienced beauty professionals committed to delivering treatments with care, skill and attention to detail.
Every service is centred around the individual, creating an environment where clients can feel comfortable and confident.
Through our academy we now help aspiring beauty professionals develop practical skills and build their own future in the industry.
The next stage of JoJo's Beauty Within brings together professional salon experience and beauty education, creating opportunities for both clients and aspiring beauty professionals.
Joanne and Amanda focus on developing a high-quality beauty training academy within the established salon, combining technical education with an understanding of how the real beauty industry operates.
JoJo and A's Beauty Within Training Academy expands its course offering across different beauty specialities while continuing to develop its relationship with students and the local community.
The vision is to establish a standalone beauty school in Bridgend, blending salon experience with professional education and creating a supportive hub for future beauty professionals.
The people behind JoJo's Beauty Within bring years of professional experience, passion and an ambition to help both clients and students feel confident in their future.
An experienced beauty therapist whose career has grown from a home-based beauty business into JoJo's Beauty Within and its professional training academy.
A beauty industry professional whose practical experience, determination and passion for education helped shape JoJo's Beauty Within and its academy.
Discover professional beauty treatments delivered by an experienced team in the heart of Bridgend.
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